Seattle, WA, October 28, 2016 – RISE (Responsible Industry for a Sound Environment) hosted its Industry Issues Breakfast during PestWorld 2016 in Seattle attended by more than 50 members and guests, including National Pest Management Association leaders.
RISE Governing Board Chairman Jonathan Sweat, director, Professional & Specialty Solutions, BASF Corporation, spoke to more than 50 members and guests at the association’s Industry Issues Breakfast during PestWorld 2016 in Seattle.
Governing Board Chairman Jonathan Sweat of BASF discussed the Association’s increased outreach to consumer audiences, while Karen Reardon, vice president of public affairs, gave an issue update and forecasts based on various election outcomes.
Reardon also shared the proactive work being done through social media including a Zika Twitter party and teaming up with Abby Wambach, former captain for the U.S. Women’s National Soccer Team, to promote the benefits of natural turf.
“Fluency across all channels is important as we see social media drive regulatory policy like it did with the pollinators’ issue,” Reardon said. “Remaining silent is not an option – we’ve got to be in the conversation with authenticity and emotion.”
About RISE
Located in Washington, D.C., RISE is the national association representing the manufacturers, formulators, distributors and other industry leaders involved with pesticide and fertilizer products used by professionals and consumers.
Learn more about RISE at www.pestfacts.org and www.debugthemyths.com
For more information contact:
Karen Reardon
202-872-3893
kreardon@pestfacts.org